Bruce has been in the insurance business for 20 years. He grew up on a farm in central Utah where he learned the value of hard work. Graduating with a Master's Degree in Geology from Brigham Young University in 1979, he worked as an Oil and Gas Geologist in Midland, Texas and then in Denver for 7 years.

Bruce entered the insurance business in 1987, and in 1988 joined with two other agents to form the agency for which he is a partner. Bruce's hard work and attention to detail have paid off in having a loyal clientele who appreciate the effort he puts into educating his clients about their insurance and providing the best value for their insurance dollar. He met and married his wife Joann in 1978, and they have one son and two daughters of whom they are very proud.